The subject of this campaign was to show Jansport bookbags are for more than just school children. The visuals create scenes of people where the bags for reasons other than holding books—such as a Businessman, a Biker and even a Grandma. I chose to shoot photos of as close to real life as possible. For the Photos, I wanted to capture what they would naturally do with the bag or how they would hold it in their possession. I manipulated the color in the photos to have the focus on the bags.